The E4 Experience is like a mini-InfoComm – in fact, it’s the only ProAV trade show nearly 75% of those who attend every peruse. If you’re an integrator and have the funds to budget for one show a year, InfoComm in that one show everyone should go to. But, the truth is, out of the 155,000+ AV pros in North America, only 65,000 or so have ever been to a big trade show. That leaves nearly 100,000 tech professionals who don’t have the funds to attend.